eCommerce Maintenance

If you own or are responsible for an eCommerce website, then you know how important it is to keep the site well maintained and up to date.  The internet has allowed individuals and businesses to tap into a market segment with their online stores around the clock and the globe faster than ever before.  In the past, smaller businesses had to stick to local sales only, and larger businesses relied on product brochures, mail delivery, and other forms of marketing.  Now, you can connect with your target audience online and offline, furthering your reach.  With this however comes responsibility in the form of eCommerce website maintenance to ensure you are providing current and potential customers with the best experience possible.  While most businesses and individuals know the basics of how to update their online store, they don’t always have the time or the ability to provide maintenance services on more in-depth coding, programming, graphic design, search engine optimization, and other tasks that arise.  That’s where we lend our helping hand.

What is Website Maintenance for eCommerce Sites?

eCommerce website management and maintenance is a service that allows online store owners or admins to request changes and then approve them once they are completed.  This service is extremely powerful because it allows the store owner to focus on the other important aspects of their operation.  Because hiring an in-house administrator to provide online store maintenance can be expensive, this service can also save a substantial amount of money which can be used for marketing and other vital necessities.  Our team has experience working with Magento, Prestashop, OSCommerce, OpenCart, Spree Commerce, custom store integrations, and many more leading online store platforms.  Typical requests for maintenance which are included are below:

  • Product Listing Additions & Deletions
  • Graphic Design, Image Optimizations
  • Product Description & Misc. Copywriting
  • Onsite Search Engine Optimization (SEO)
  • eCommerce Security Management
  • Layout and Coding Changes (HTML,CSS)
  • Creating User Friendly Features
  • Increasing Conversion Rates
  • Website Traffic Analytics & Reporting
  • Online Store Updates & Installations
  • Newsletter Setup and Management
  • Video Inclusion
  • And much more…

Why is eCommerce Website Maintenance Important?

Have you ever visited an online store or website in general that just felt uninviting?  Maybe you gave it a chance and tried to purchase a product only to find that you had a difficult time registering or navigating through the site, finding out how to place an item in a cart, or worse yet; you reached the payment page only to be notified that the product is no longer in stock even though it was listed on the site?  All of these annoyances and more to the customer can severely damage your reputation and authority online.

What Can Happen if You Don’t Maintain Your Online Store?

A single search in a search engine, or click back to the search results will place a dissatisfied customer in the hands of your competition.  Can you afford to give away potential sales just because your website is inaccurate, lacks information, is out of date or has poor usability?  What happens when you need something fixed or updated and you don’t have the know-how or time to research a consultant each time something needs changing or goes wrong?  If you don’t maintain your eCommerce website you may be seen as unprofessional or shady and it will impact your sales conversions and over time it could affect your business’ reputation altogether.  Most people and businesses that operate physical brick and mortar stores would never allow their store to become outdated, or intentionally make it difficult to purchase or find items; so why does it happen so frequently online?  The internet is in the hands of more people than ever before and mobile searches and purchases are exploding.  Online eCommerce store maintenance is crucial to your success.

Why Should Webdigia Maintain Your Online Store?

Webdigia is an internet marketing and management company, which means that we consider conversions, usability, functionality and each changes impact from a marketing perspective in everything we do.  We don’t want to just make changes; we want to help you succeed online too and will provide consulting and suggestions from an outsider’s (customers) perspective.

We have made the process of updating your online eCommerce store extremely easy yet affordable by eliminating all the middlemen that are often present with website maintenance tasks.  Combining our experience in website management, and reaching out to online store owners and administrators we created an eCommerce maintenance service that is straight forward and powerful.  Our goal was to create a product that we would buy or recommend to our closest friends and family, and that is just what we did.  In three easy steps you can request and have a change completed, knowing that it was done right the first time.